The Company

The concept of Shoulder Buddies came from the imagination and creativity of our family, friends and community. They were a big part of our inspiration to create the "Smarts" that each Shoulder Buddy shares. From the help of Fire Fighters to Teachers, we developed each character to have a positive life message. We aspire to continue developing many more great Shoulder Buddies... "The Friends You Wear with Smarts to Share"!

Here are organizations that we belong to:

Women Business Enterprise National Council

Women's Business Enterprise National Council

Never Ever Give Up

Never Ever Give Up

Women In Toys

Women In Toys

The Product

Shoulder Buddies are collectible friends that kids love to wear! But they're more than just cute... each Shoulder Buddies "Smarts" character teaches kids a special life lesson, from Friendship to Fire Safety. The Magical Coin lets kids wear Shoulder Buddies on their shirt, hat, hair and more! Kids can take Shoulder Buddies and their "Smarts" with them wherever they go!

Read what others said about "Shoulder Buddies" by viewing our Testimonials and the Press Page!

Learn about how to attach your Shoulder Buddy!

The Bridge Direct products are safety tested and comply with ASTM F963 (American Society for Testing and Materials). Please remove all tags and plastic fasteners before giving toy to children. This product is recommended for ages 4 and up. It contains inaccessible magnets. Please be advised that the Magical Coin is not a magnet. Keep away from electronics and medical devices.

The Story

The Shoulder Buddy Smarts come from a magical wishing star, and inside that star is the Land of Understand. Shoulder Buddies go to the "School of Smarts" so they can earn their Fluffles on top of their head to fly. Once they have learned their "Smarts" they fly down from the Land of Understand and look for a Buddy to journey with and share their "Smarts".

Just call us Shoulder Buddies from the Land of Understand,
Breezin' through the skies, looking to land.
Each one of us has a special "Smart,"
A wonderful message that comes from our heart.
We want to share our "Smarts" with you,
So you can reveal your "Smarts" too!
Take us along everywhere you go...
On your shoulders, hair and hats you know!
Collect us, trade us, and give us a home!
Let's journey together... wherever you roam!

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