Shoulder Buddies Book and Buddy Combo Review by Time to Play Magazine



What are they

Shoulder Buddies are three-inch collectible characters kids can wear on their shoulders to interact with as if a friend is sitting right there. Now kids can learn more about Shoulder Buddies characters with the Shoulder Buddies Book & Buddy Combo. This set comes with a Shoulder Buddy of either Breezee or Biffle, a magnetic coin, a Smarts collector card, and the book Breezee & Biffle's Journey to the School of Smarts. In the 26-page book, written by Jeaneen Muller & Joyce Dohm, readers travel to The Land of Understand where Breezee and Biffle live. They plan to go to the School of Smarts and earn their Fluffles so they can fly. The two Shoulder Buddies help each other discover which Smart is right for them.

The included Shoulder Buddies can be worn just like the original Shoulder Buddies. Put the magnetic coin inside of your shirt sleeve and hold it in place. Position the Shoulder Buddy outside the shirt, directly over the coin. The connection between the toy and the magnet under a shirt is what holds the Shoulder Buddy in place.

Why It’s Fun

Shoulder Buddies are intended to be more than just cute little characters for kids to wear around on their shoulders. As kids collect and play with Shoulder Buddies, they are introduced to a range of important life lessons, from friendship to fire safety. Even more of those life lessons are introduced in Breezee & Biffle's Journey to the School of Smarts. Kids will enjoy reading the story and playing it out with the Breezee and Biffle Shoulder Buddies.

Who It’s For

The Shoulder Buddies Book & Buddy Combo is for ages 4 and up. Adults will have to read the book to younger kids.

Shoulder Buddies review by Time To Play Magazine.

Time To Play Magazine - Time To Play Magazine
Dec 11 2012

"Shoulder Buddies are collectible toys that kids can wear on their shoulders to interact with as if a friend is sitting right there. They were introduced last year, and this year kids can collect and wear Hello Kitty Shoulder Buddies. Each Hello Kitty Shoulder Buddy comes with a special magnetic coin that says "Land of Happiness. Friendships we love." Put the coin inside of your shirt sleeve and hold it in place. Position the Hello Kitty Shoulder Buddy outside the shirt, directly over the coin. The magnetic connection between the toy and the coin under the shirt is what holds the Hello Kitty Shoulder Buddy in place. There are eight Hello Kitty Shoulder Buddies to collect in series one."

- Time To Play Magazine


Parents in the Toy Business: The Shoulder Buddy

Learning Expressions (a Learning Express blog) - Learning Expressions
June 13, 2012

"We continue to develop new Shoulder Buddy characters to collect and recently launched a book about where Shoulder Buddies come from and how they earn their 'Smarts'. There is a lot of excitement building for our first brand partnership with Sanrio, as we will being launching a wearable 'Hello Kitty' Shoulder Buddy later this year."

- Jeaneen & Kevin Muller, Inventors of The Shoulder Buddies


Rubbing shoulders with Bridge Direct

Toys 'n' Playthings - ToysNPlaythings.co.uk
January 19, 2012

"We are looking forward to partnering with Golden Bear in the launch of these new product lines in the UK and Ireland. Both brands represent a great opportunity for retailers who will be able to offer fun and affordable toys to the consumer. What's more, Golden Bear's robust marketing strategy which includes a strong TV plan will ensure the launch comes with plenty of brand awareness."

- Jay Foreman, President and CEO of The Bridge Direct™


Shoulder Buddies review by Time To Play Magazine.

Time To Play Magazine - TimeToPlayMag.com
January 19, 2012

"Shoulder Buddies are intended to be more than just cute little characters for kids to wear around on their shoulders. As kids collect and play with Shoulder Buddies, they are introduced to a range of important life lessons, from friendship to fire safety. With so many to collect, kids can choose the Shoulder Buddy whose personality most matches their own or they can collect all of the characters to wear."

- Time To Play Magazine


TOY FAIR 2012: Golden Bear adds two new brands

Toy News Online - ToyNews-Online.biz
January 18, 2012

"Shoulder Buddies is a quirky collectable range that is perfect for the playground and has already proved itself with kids in the US, whilst Waverly and the Magic Seashells encompasses many girls play patterns and has all the elements of a true break out toy line. These brands will add a new aspect to our portfolio and form a major part of the forward plans for the company in 2012 and beyond."

- Christine Nicholls, Golden Bear's Marketing and Product Development Director


Channel 10 News' Jen Herrera interviews Shoulder Buddies inventors

'S. Fla. Couple Invents Shoulder Buddies' Local 10 - Local10.com
September 26, 2011

"It's the idea of that buddy on your shoulder, that little friend that you have kind of that angel on your shoulder that a lot of people connect with."

- Kevin Muller, Co-Creator


Dr. Toy Announces Best Vacation Products 2011

Greg Walsh - Press Release
June 9, 2011

"The Best Vacation Products are a balanced selection from large and small, new and established, companies across the U.S.A., Canada, and around the world and will provide children with exciting new learning tools that will help them not only do better in school, but also will provide more constructive activities while traveling or at vacation destinations."

- Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy)

Shoulder Buddies won an award for Dr. Toy's Best Vacation Children's Products 2011
Associated Criteria: Novelty (NO), Travel (TR), Toy (TY)


Maria Bailey of MomTV interviews Shoulder Buddy distributor Jay Foreman at Toy Fair 2011 in New York City.

MomTV - MomTV.com
March 8, 2011

"...someone asked me this morning, 'What have you seen, Maria, that just knocks your socks off?' and I have to tell you it's not knocking my socks off. It's actually going on my shoulder and it's the Shoulder Buddies."

- Maria Bailey, MomTV Co-founder


ABC News

ABCNews.Go.com - February 21, 2011

"They have little smarts. They're really quirky and fun."

- Laurie Schacht, the Toy Insider Mom


Toy Gift Guide

Westfield, NJ Patch - Westfield.Patch.com - December 23, 2010

"Hot new item - put a magical coin on the inside of your shirt and your Shoulder Buddy on the outside, on top of the coin - Many different ones to choose from. Ages 4 +- Popular for kids of all ages."

- Lori Kaplan, Westfielder Reporter


TDmonthly

ToyDirectory.com - March 10, 2010

"Shoulder Buddies are very unique because they are an adorable character that can be worn on the shoulder," Jeaneen and Kevin Muller, Managing Members, Shoulder Fun USA, LLC, told TDmonthly. "They definitely attract attention when wearing them and our variety of characters each have a different learning message that comes with them."

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